Highly anthropomorphic virtual influencers – Feeling grounded?

Article co-authored with Yancong Xie published in Journal of Business Research.
Digitalization and Sustainability: Advancing Digital Value

Kathryn Brohman (Queen’s University), Gregory S. Dawson (Arizona State University) and I have a new book currently in press.
Organizational robustness: A conceptual framework

Understanding robustness and how organizations can configure and adapt is fundamental for their survival. In this paper, we build on the general system theory to conceptualize the underlying mechanisms of organizational robustness.
Mitigating Urban Heat

In this article, we develop an optimization model to maximize revenue while limiting UHI intensity under several restrictions. We run simulations in two urban areas in Brisbane, Australia to test the model’s theoretical predictions.