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Communicating the Business Value of Innovation

Innovation depends upon consistent communication. Yet different stages of the innovation process require different kinds of communication. Companies who have recognized the different elements of the innovation process are able to target their communication mechanisms to encourage the strongest possible results from organizational innovation. Ideas can be brand new and relatively unconsidered or rather mature and half-implemented, and understanding clearly the distinctions between those types of ideas and communication mechanisms around them can inform organizations about how to best discuss and encourage innovation.

Consider the stage of idea generation and mobilization: One example of a company that has successfully created numerous channels for communication of ideas is Whirlpool. One strategy used by Whirlpool explicitly for idea generation was having an Innovation Team (people conversant with desired business goals and objectives as well as current operational capacities) go to each department and solicit ideas from employees. The Innovation Team included a cross-section of the company, including members from many functional areas and levels of hierarchy. During the idea collection process, all ideas were recorded and listened to without evaluation. By having a team composed of people from across the company and having that team travel to each department, normal rules of hierarchy and ordinary routines were disrupted sufficiently that employees could communicate without needing to find a way to communicate across the hierarchy.  Ethicon Endo-Surgery conducts team events encouraging cross-team functionality. For instance, the "battle of the masterminds" allowed employees to collaborate in teams to solve a particular problem. This may not necessarily be  a medical problem, but it instigates analytical thinking and cross-team collaboration.

Mars, the candy company, hosted a conference for its employees, and gave each one a nametag with RFID components that lit up when the employee was near someone they didn't know. Social networks were mapped out on a huge overhead projection that changed in real-time as employees met new people. This project was backed by social network analysis done with academic researchers, who interviewed employees to find out their current connections and devised this plan to increase the networking for the entire organization. The technique of social network analysis can provide a way for organizations to see whether or not collaboration across hierarchies and divisions is happening, and if so where--thus allowing them to analyze why. Social network analysis can illustrate pockets of communication that could be particularly ripe for idea generation. Peer-to-peer networks which have been derived from this concept  are deemed the best forms of communication are now getting popular day by day.

The next stage is the advocacy and screening of ideas. The joint processes of advocacy and screening involve the bubbling up of ideas and the filtering out of ideas into separate categories. Advocacy leads to increased communication about potential innovations, as well as encouraging the refinement of scope and intent of ideas. Screening is the process of identifying which ideas are suitable for development at a particular time, with particular capacities in mind. These two processes must occur together, as a communicative endeavor. At the end of this stage of the innovative process, high priority and high probability ideas have been identified. More extensive screening processes will also include categorization of ideas for the future, high-risk but high-gain ideas and ideas for mobilization.

Creating groups of advocates can be a challenging process. At Boeing, when executives decided to support radical process innovation they chose to create a specific team designed for the sole purpose of finding and advocating for big, radical innovations -- the group was called Phantom Works. The goal of Phantom Works was not to be the sole source of innovations, but to inspire change throughout the organization by asking questions, supporting ideas and demanding radical changes. In effect, Phantom Works is an advocacy group, supporting the idea generation and advocacy stages of the innovation process. Phantom Works also helped with communication between departments and sought ideas and technologies that could be applied in new areas of the organization. The creation of a business unit for purposes of radical innovation demonstrates organizational commitment as well as creating an advocacy body that can help incumbent organizations develop and sustain advocacy and idea generation.

These are just a few examples of how to communicate the business value of innovation. To learn more about how to communicate the business value of innovation within your organization, please contact me…

Understanding the barriers to communication in these discrete phases of the innovation process allows executives and organizations to make rational choices about what types of communication to pursue. These stages of innovation each have particular challenges, but anticipating those challenges and taking steps to minimize them can significantly increase the success of long-term innovation in an organization. When discussing the business value of innovation, organizations must be sensitive to the current stage of the innovation process. A newly hatched idea simply cannot be talked about in the same way as an idea that has passed through advocacy, screening and experimentation and is currently being mobilized for use in a new area of the organization. Innovations have differing levels of maturity, and communication must reflect those levels. Furthermore, creating an open and collaborative culture can assist communication at all levels of the innovation process.

On Questioning Questions in Organizations

Reflect on how much of your day is spent asking questions and answering questions. How many questions do you ask a day, what kinds of questions do you ask, and why do you ask the questions you do. Try having a conversation with a colleague, or a friend, without asking questions, how long might you go without asking a question? The simple answer: not too long. Questions, and questioning, make for an integral aspect of our lives. Yet, how many of us take the time to be mindful about the questions we ask and how we answer questions. Within organizations, the asking of, and responding to, questions, makes for a critical mechanism through which we elicit information and construct dialogues. Managers that ask good, and hard, questions of their employees in an efficient, and respectful, manner are respected by their employees. Conversely, managers who ask ‘dumb’ questions (yes, there are things like dumb and stupid questions), and do not following basic etiquette when doing so, are more likely to be dismissed by their employees as being incompetent. Similarly, employees are perceived as smart (or foolish) based on the questions they ask and their ability to respond to questions. For the last few years, I have been fascinated with the concept of questions and the mechanics of questioning.

Questioning plays a critical role in organizational discourse. We often hear statement such as: ask the hard questions, question the status-quo, or there is nothing like a stupid question, among others. These statements give lip service to the concept of questioning. Managers are some of the most poorly trained questioners. Students in disciplines such as psychology, medicine, and law, are explicitly taught how to question. Business students almost never examine the art, and science, of questioning in a thoughtful manner. As a result, one of the most cited reasons for organizational failures (such as corporate scandals or committing to a failed course of action), is the inability for those who were observing the disaster unfold to be courageous enough to ask the right questions (and seek appropriate answers). Just imagine what would happen if a psychologist did not ask questions appropriately or if your physician did not ask the right questions to diagnose ailments. Would we tolerate this level of incompetency? Probably not!

Organizations need to urgently embrace the art and science of questioning. I believe that organizations will be healthier if individuals knew how to ask the ‘right’ questions and how to respond to questions. Being deliberate about the concept of questioning will lead to organizations expelling less effort in achieving their goals and objectives. I am currently beginning to write a few articles on questioning. While most of my writing will be for a business (management) audience, they are relevant to fields such as engineering, new product development, and education, among others. I want to encourage all readers to share their experiences with me on the topic. What do you think about questioning? How do you differentiate a good question from a bad one? What kinds of questions do you ask and why? Do you know of people who ask the ‘right’ questions, if so, why do you think they are successful in asking questions? These are just some of the questions that I would love to get answers to. If you have other reactions to the issue of questioning, please do share them with me.

If you would like me to come to your organization and conduct a workshop on the topic, please do not hesitate to contact me. I guarantee that if your organization gets smarter at the art and science of questioning, it will be a more ‘intelligent’ and ‘mindful’ place.

Keynote Address at the 2010 Computational Social Science Society Conference: From Hunches to Evidence Driven Policy Design

I will be giving a keynote address at the 2010 Computational Social Science Society Conference (CSSS). CSSS 2010 is hosted by the Center for Social Dynamics and Complexity and the Consortium for Biosocial Complex Systems at. For more information on the conference, please click here [LINK].

From Hunches to Evidence Driven Policy Design: Leveraging Information through Simulation

Constructing public policy, whether at the national or local level, is a complex undertaking. Complexity arises from the number of stakeholders involved, varying agendas and incentives, resource constraints, a multitude of interacting variables, multiple time horizons, and even political climates. Due to these complexities, we too often categorize political and social problems as ‘wicked’ and unanalyzable. The default option is to take a haphazard approach to policy design, most often the outcome of the ego-based debates and negotiations of the decision-makers. In this keynote address, I will argue for a move from hunches (or intuition) to evidence driven policy construction. Today, due to the advancement of computational power and modeling techniques, we can simulate complex scenarios. Simulation gives us an ability to move policy construction from an activity primarily driven by historic case analysis and intuitions, to more of an applied science, where we can actually predict and control phenomenon. Through simulation we can, with reasonable certainty, ascertain the cost, benefit, risk, impact, and value proposition of a given policy. Using examples from simulation projects, such as a project that examined strategic options for dismantling terrorist networks, I will demonstrate how we can move policy design from being an ‘art’ to more of a ‘science.’

Conference on Intelligence and Nuclear Proliferation: Threat Identification, Policy Formulation and Decision Making, June 3-5, 2010

I will be speaking at the Conference on Intelligence and Nuclear Proliferation hosted by the Centre for Science and Security Studies (CSSS) at King’s College London in June. Kristen Lau and I have authored a paper that examines how information management failures led to an inability to adequately assess and detect nuclear threats in recent times. Lack of adequate information management capabilities have led to numerous international crises surrounding nuclear non-proliferation. For example, the inability to predict nuclear tests by India in 1998, the colossal failures surrounding assessments of Iraq’s WMD capabilities in early 2000, and today, the challenge of addressing Iran and North Korea.

Intelligence and Nuclear Non-Proliferation Programs: The Achilles Heel?
Intelligence is a critical component of all counter-proliferation activities. It allows us to assess and determine what makes up the current threat environment in terms of the proliferation of nuclear weapons and technology. When informed with an accurate assessment of the situation, policy makers are better suited to counter the proliferation threat. However, success and failure hinge upon how well information is managed during the intelligence process. The intelligence process as it relates to estimating nuclear capabilities or intentions is wrought with many challenges and complications. The denial and deception techniques employed by states running covert weapons programs and the dual-use nature of many weapons components create many difficulties for intelligence organizations. Additionally, illicit transnational networks obscure the situation further by serving as a source, for both nation states and non-state actors, for acquiring dual-use commodities and technologies. These challenges can lead to the miscalculation of a state’s capabilities or intentions. As was seen with the case of Iraq in 2003, western intelligence services grossly overestimated the capabilities of Saddam’s regime. This paper presents a comparative analysis of three cases of nuclear proliferation: India, Pakistan and Iran. Drawing from the analysis, the authors examine the lessons learned and propose recommendations for future counter proliferation policy and strategy.

To read prior papers published on this topic, please see:
• Desouza, K.C., and Lau, K.A.* “Managing the Proliferation of Weapons of Mass Destruction: An Information Management Perspective,” International Journal of Public Administration, 31 (13), 2008, 1457–1512. [LINK]
• Desouza, K.C. “Information and Knowledge Management in Public Sector Networks: The Case of the US Intelligence Community,” International Journal of Public Administration, 32 (14), 2009, 1219–1267. [LINK]

Measuring Agility of Networked Organizational structures via Network Entropy and Mutual Information

Yuan Lin, Sumit Roy, and I have authored a paper that examines the use of network entropy and mutual information to measure the agility of networked organizational structures. The paper will appear in Applied Mathematics and Computation.

Abstract
While the agility of networked organizational structures is important for organizational performance, studies on how to evaluate it remain scant, probably because the difficulty in measuring network evolution. In this conceptual paper, we propose two measures – network entropy and mutual information – to characterize the agility of networked organizational structure. Rooted in graph theory and information theory, these two measures capture network evolution in a comprehensive and parsimonious way. They indicate the uncertainty (or disorder) at the network level as well as the degree distribution at the individual level. We also propose an algorithm for applying them in the scenario of adding links to a network while holding the number of nodes fixed. Both simulated and real networks are used for demonstration. Implications and areas for future research are discussed in the end.

Lin, Y., Desouza, K.C., and Roy, S. “Measuring Agility of Networked Organizational structures via Network Entropy and Mutual Information,” Applied Mathematics and Computation, Forthcoming.