{"id":526,"date":"2025-06-05T16:11:00","date_gmt":"2025-06-05T16:11:00","guid":{"rendered":"https:\/\/kevcdes.teamcodexora.com\/?p=526"},"modified":"2025-06-26T07:54:42","modified_gmt":"2025-06-26T07:54:42","slug":"highly-anthropomorphic-virtual-influencers-feeling-grounded","status":"publish","type":"post","link":"https:\/\/kevindesouza.net\/?p=526","title":{"rendered":"Highly anthropomorphic virtual influencers \u2013 Feeling grounded?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Article co-authored with&nbsp;<a href=\"https:\/\/www.rmit.edu.au\/profiles\/x\/yancong-xie\" target=\"_blank\" rel=\"noreferrer noopener\">Yancong Xie<\/a>&nbsp;published in&nbsp;<a href=\"https:\/\/www.sciencedirect.com\/journal\/journal-of-business-research\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Journal of Business Research<\/em><\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers can generate various feelings of groundedness across spatial, social, and temporal dimensions in AI live streaming commerce.<\/li>\n\n\n\n<li>Customers\u2019 feelings of groundedness can be affected by virtual influencer characteristics and customer characteristics, and can affect their purchase motivations.<\/li>\n\n\n\n<li>Customers\u2019 needs for groundedness vary depending on product characteristics and contextual factors.<\/li>\n\n\n\n<li>While groundedness can be beneficial, excessive levels may have unintended downsides.<\/li>\n\n\n\n<li>Customers can exhibit greater trust in virtual influencers than in human influencers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To access the paper, please click [<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296325003303?via%3Dihub\" target=\"_blank\" rel=\"noreferrer noopener\">LINK<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article co-authored with\u00a0Yancong Xie\u00a0published in\u00a0Journal of Business Research.<\/p>\n","protected":false},"author":2,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,16,17,138,139,328,25],"tags":[48,319,245,53,54,13,173,18,329,330],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-information-technology","category-innovation","category-policy-informatics","category-public-policy","category-queensland-university-of-technology","category-speaking","tag-agility","tag-ai","tag-big-data","tag-experimentation","tag-ideas","tag-information-and-knowledge-management-strategies","tag-information-systems","tag-innovation","tag-qut","tag-qut-b-school"],"_links":{"self":[{"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=526"}],"version-history":[{"count":1,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/posts\/526\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/posts\/526\/revisions\/528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/kevindesouza.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kevindesouza.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}