Switching Between Consumer Technologies – Communications of the ACM


An article I co-authored with doctoral students at the University of Illinois at Chicago appears in the current issue of the Communications of the ACM. This paper reports on an empirical study conducted on factors that govern switching between technology substitutes. The empirical paper will appear in a future issue of the Journal of the American Society of Information Science and Technology.

Ye, C., Desouza, K.C., Papagari Sangareddy, S.R., and Jha, S. “Switching Between Consumer Technologies: The Case of Low Switching Cost,” Communications of the ACM, 51(10), 2008, 132-136.

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